Case in point, from the Huffington Post: “United Breaks Guitars, the sudden viral hit produced by distraught United Airways passenger Dave Carroll and his band, broke 1M views a mere 4 days after he posted it on YouTube.”
This video is the most creative complaint I’ve ever seen:
Detailed description of the incident
Also from the Huffington Post: “Carroll’s goal was to get one million views in one year but he did more than just that. Remarkably, in these brief 4 days he changed United’s Google search results page — something marketers take great pains to protect. In web marketing it’s often said, “You are what Google says you are,” and right now 4 of the Google results on the first page for “United Airlines” point to this video. Seven of the first 10 results for a Google video search of United Airlines are damaging to the brand.”
Mr. Carroll’s response to United’s attempt at restitution is amazing:
Song Two certainly should be fascinating…
“O SON OF SPIRIT!
The best beloved of all things in My sight is Justice; turn not away therefrom if thou desirest Me, and neglect it not that I may confide in thee. By its aid thou shalt see with thine own eyes and not through the eyes of others, and shalt know of thine own knowledge and not through the knowledge of thy neighbor. Ponder this in thy heart; how it behooveth thee to be. Verily justice is My gift to thee and the sign of My loving-kindness. Set it then before thine eyes.”
Bahá’u’lláh, The Arabic Hidden Words
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