United Breaks Guitars

There are many ways to complain about unjust treatment.

Case in point, from the Huffington Post: “United Breaks Guitars, the sudden viral hit produced by distraught United Airways passenger Dave Carroll and his band, broke 1M views a mere 4 days after he posted it on YouTube.”

This video is the most creative complaint I’ve ever seen:

Detailed description of the incident

Also from the Huffington Post: “Carroll’s goal was to get one million views in one year but he did more than just that. Remarkably, in these brief 4 days he changed United’s Google search results page — something marketers take great pains to protect. In web marketing it’s often said, “You are what Google says you are,” and right now 4 of the Google results on the first page for “United Airlines” point to this video. Seven of the first 10 results for a Google video search of United Airlines are damaging to the brand.”

Mr. Carroll’s response to United’s attempt at restitution is amazing:

Song Two certainly should be fascinating…

Spiritual Quote:

The best beloved of all things in My sight is Justice; turn not away therefrom if thou desirest Me, and neglect it not that I may confide in thee. By its aid thou shalt see with thine own eyes and not through the eyes of others, and shalt know of thine own knowledge and not through the knowledge of thy neighbor. Ponder this in thy heart; how it behooveth thee to be. Verily justice is My gift to thee and the sign of My loving-kindness. Set it then before thine eyes.”
Bahá’u’lláh, The Arabic Hidden Words

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6 thoughts on “United Breaks Guitars

  1. Hi Dear Alex, this is an amazing story and what a delightful and powerful way he dealt with this. It not only goes to show how much power “we the people” have, but it also shows that things like this can be handled in creative ways….and in fact may have MORE power if they ARE handled creatively. I think what he has done here may set a precedent for others to handle complaints, challenges, etc. in a more creative way.

    I really enjoyed this it is a great way to start my Sunday work day. I’ve a lot to do today and this just left me feeling inspired and uplifted. Thank you my friend for finding it and sharing it.

    I hope you are doing well. I’ve had little time for blogging, especially commenting but I slowly work my way around to my favorite blogs. I just worked out how to use RSS feed(I know a bit late in the game) but I’ve added your blog to my feed. So that is VERY cool. Hugs, Robin

  2. I agree Alex; I think its potential for setting a new method of bringing about positive change is stunningly powerful. I can see it leading a whole new waved of this type of communication. And yes!! You are SO right about the love aspect. It just left me reeling by the intelligence and creativity it took to respond in THIS manner. It is brilliant. Also shows the power of the internet for GOOD.

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